Built for the box owner
You’re not selling a gym membership — you’re selling community. The trial funnel for CrossFit-flavored studios is built around that: instead of dumping prospects into a regular class, the funnel routes them through your on-ramp progression with check-ins between every session.
What’s different about the CrossFit build
- On-ramp funnel runs as the default trial track — 4-session progression with confirmation, prep email, and post-session check-ins between each.
- Tribe-leader nudges — your senior members get tagged as “tribe leaders” and nudged to welcome new on-rampers in person.
- Coach-pinged at-risk flags — when a regular skips 3 days, your lead coach gets the ping, not a templated SMS.
- Open-gym vs. class booking handled separately — members can drop in for open gym without booking, but classes require booked spots with capacity caps.
- Referral engine tuned for the community structure — referral SMS fires after a member’s 5th class (not their first), because community attachment is what drives referrals.
What you’ll capture
- Trial / on-ramp leads from your IG + FB + Google
- No-show-rebookings within 60 minutes of a missed class
- Save-attempts on members drifting from their 3x/week cadence
- Post-WOD review requests (with sentiment fork — only happy members get Google review prompts)
- Failed-payment dunning across 14 days
- 30-day milestone celebrations and referral asks
Pricing & install
Standard $997 install (was $1,697). White-label ready for affiliate boxes operating under regional brands. Live in 24 business hours.