Why your trial-class flow leaks
Most studios capture a trial lead at midnight on Facebook, then their front-desk staff sees the form Monday morning. By the time anyone reaches out, the lead has already walked into a competitor’s box on Saturday. The trial funnel inside this snapshot eliminates that gap.
How the Trial Class Funnel works
The funnel kicks off the second a lead submits any of your forms — your website, your Facebook Lead Form, your Instagram DM, or a QR-code printed on your flyer. From that first touch, here’s exactly what happens:
- Instant SMS confirmation within 30 seconds: “Hey [name] — we got your trial request! Pick a class time here:” with a calendar booking link.
- Email reinforcement with a one-page studio guide — what to wear, where to park, what the first class actually looks like.
- 24-hour reminder the day before their booked class — SMS + email, with a one-tap reschedule option.
- 1-hour reminder with directions and parking info.
- Post-class follow-up thirty minutes after class ends — “How was it? Ready to sign up?” with a direct link to your monthly membership.
- 3-day “soft sell” sequence for trial visitors who haven’t pulled the trigger — 1 email, 1 SMS, 1 social-proof testimonial.
- 7-day reactivation for unconverted trials — a “we miss you” SMS with a small offer (one free week, $20 off the first month).
What you’ll see in your first 30 days
- Trial-to-member conversion lifts from the ~15% industry baseline to 30–40% with this funnel running cleanly.
- Trial leads that arrive after 9 PM no longer fall through — automatic response means you capture leads at the moment of intent.
- Your front-desk staff stops fielding “I want to come try a class” calls all day. The system handles it.
Customization
Out of the box, the funnel ships as a one-week trial sequence. Inside your 10 dedicated hours we’ll customize the tempo, the offer wording, the calendar slots, the studio-specific FAQs — whatever your operation needs. If you run a CrossFit on-ramp instead of a single trial class, we’ll wire the on-ramp funnel instead. Same for pilates intro packages, women-only intro nights, and yoga 30-day trials.
Compliance
Every form captures TCPA consent above the submit button. STOP keywords are honored across SMS automatically. The 10-hour customization includes A2P 10DLC registration for U.S. studios at no extra charge (other firms invoice $150 for this).
Ready to plug the leaks in your trial funnel? Get the snapshot or schedule a 20-minute demo.