Custom AI Software & Member Platforms Built for Gyms & Studios
When off-the-shelf gym software doesn't fit, we build one that does — a member-management CRM for your studio, a branded booking app, class dashboards, or a custom AI agent. Built with Claude Code and the latest agentic AI SDKs. 10× faster delivery. Same quality. Lower cost.
We Don't Write Code Line-by-Line. We Direct AI Agents.
Traditional dev shops bill hourly while engineers type. We use Claude Code — Anthropic's official CLI for AI-assisted development — to build production software faster than any human-only team can match. The output is the same (or better). The cost and timeline are dramatically lower.
For agentic systems, we build on top of the Claude Agent SDK, the OpenAI Agents SDK (formerly Codex), VAPI and Retell for voice — choosing the right stack for your studio, not whatever we happen to know.
Off-the-Shelf Software Wasn't Built For How You Run Your Gym
Studios get stuck duct-taping generic tools together — paying for seats they don't use, re-keying member data, and still missing the one system they actually need. When the software doesn't fit, we build one that does.
Off-the-shelf software doesn't fit
You pay for Mindbody, GloFox, or Zen Planner seats you barely use, wrestle features you didn't ask for, and still can't get the one screen your studio actually needs. Generic tools are built for the average gym — not yours.
No CRM built for THIS gym
Generic CRMs don't speak trials, class packs, on-ramp, waitlists, or attendance streaks. You need a member-management CRM designed around your programs, your pipeline, and the way your front desk really works.
Your members have nowhere to log in
Waivers over email, schedules on a whiteboard, payments chased by text. There's no branded member portal or booking app where people manage their membership, book classes, and see progress in one place.
Your data is scattered everywhere
Leads in one tool, payments in Stripe, attendance in a check-in app, marketing in GHL. Nothing agrees. You need software that unifies it into one source of truth you can run the business on.
You need AI that knows your studio
Not a generic chatbot — a custom AI agent trained on your programs, pricing, and on-ramp, working inside the tools you already use to qualify leads and book trials around the clock.
Every add-on is another monthly fee
Want reporting? That's an upgrade. Want an app? Another vendor. The stack of subscriptions quietly outgrows the value. Custom software you own ends the rent-forever trap.
Any custom software — a gym CRM, a member portal or booking app, class dashboards, a custom AI agent, or something no one's built yet — we can build it for you. Get a quote by booking a call.
We Build Any Custom Software Your Studio Needs
A CRM and member-management system designed for your gym, a member portal or booking app, class and attendance dashboards, custom AI agents — or anything else you can spec.
Gym CRM & member management
A CRM and member-management system built for your studio — trial pipelines, membership tiers, class packs, renewals, attendance streaks, and churn-risk scoring. Your own alternative to Mindbody, GloFox, or Zen Planner, shaped around how you actually operate.
Member portal & booking app
A branded web or mobile app where members book classes, join waitlists, sign waivers, manage billing, and track progress — the client experience PushPress or Glofox gives you, but yours to own and customize.
Class & attendance dashboards
Real-time dashboards for what matters — show-rate by class time, capacity utilization, retention cohorts, revenue per member, and franchise roll-ups across every location.
Custom AI agent software
Fitness-trained AI agents — chat and voice — that qualify leads, answer program questions, book trials, and recover no-shows, built on the Claude Agent SDK and plugged into your data.
Integrations & data pipelines
Connect Mindbody, GloFox, Zen Planner, PushPress, Trainerize, ABC Fitness, Wodify, Stripe, and your check-in system into one unified data layer — no more re-keying between tools.
Anything else you can spec
Internal ops tools, franchise management platforms, kiosk check-in apps, custom billing logic, or a full multi-tenant SaaS — if you can describe it, we can build it.
Your Own Alternative To Off-The-Shelf Gym Software
Love what Mindbody, GloFox, Zen Planner, PushPress, or Trainerize does — but not the fees, the lock-in, or the features that don't fit your studio? We build the version that's yours.
Your own studio-management platform
A member-management platform built exactly for your studio — memberships, class scheduling, billing, and reporting — without paying per-seat for features you never touch. You own the code and the roadmap.
Branded member booking app
A member-facing booking and membership app under your brand, on the web or in the app stores, with class booking, waitlists, waivers, and payments — the experience your members expect, fully yours.
Multi-location operations console
One console to run every location — staff, schedules, memberships, and cross-location reporting — designed around your franchise or multi-studio model instead of forcing you into someone else's.
Custom coaching & program delivery
Deliver programs, track workouts and habits, and message clients in a branded coaching app tailored to your methodology — not a one-size-fits-all template.
Want a custom build shaped around your studio? Book a discovery call — if it's possible, we'll build it.
Three Categories of Custom Software
From a single agent to a full SaaS platform — we cover the spectrum.
Agentic AI Systems
Multi-step AI agents that take actions, use tools, and complete real workflows — built on Claude Agent SDK or OpenAI Agents SDK.
- Member intake & lead-qualification agents
- Support & ticket-triage agents
- Churn & win-back retention agents
- Document-processing & data-extraction agents
- Multi-agent orchestration with handoffs
Custom AI Voice Software
Production voice agents that answer or place real phone calls — built on VAPI, Retell, or custom pipelines with Twilio + Claude.
- AI voice front desk & inbound qualifiers
- Outbound win-back & trial-setting
- Tier-1 member support call agents
- Survey / NPS / feedback callers
- Waitlist & class-reminder callers
Custom Business Software
Full applications — web, mobile, internal tools, SaaS — built around your studio's specific workflow with modern stacks.
- Member-management CRMs & SaaS platforms
- Member portals & booking apps
- Class & attendance dashboards
- API integrations & data pipelines
- CRM extensions & GHL custom apps
AI Systems We Can Build for Your Studio
Concrete examples of agents and software we can ship — each solving a real gym problem. These are starting points; we customize to your exact needs.
AI Member Intake Agent
Multi-channel intake bot for gyms and studios. Qualifies leads by studio type and goals, books trial classes onto the right calendar, collects intake details, and routes each lead to the right coach when it's a fit.
AI Voice Front Desk
Answers your phone 24/7 in a natural human voice. Qualifies callers, books trials and tours directly to your calendar, transfers hot leads to your team, and texts you a summary of every call.
AI Member Onboarding Agent
Reads liability waivers, health-history forms, and membership agreements. Extracts structured data (goals, injuries, membership tier, signature status), routes to the right coach, and files everything into your system.
AI Churn & Win-Back Agent
Watches attendance and billing signals, flags members drifting toward cancellation, and runs personalized re-engagement outreach — recovering revenue before it walks out the door.
AI Sales SDR Agent
Researches local prospects and lapsed leads, drafts personalized outreach, sends it, handles replies, and books qualified trials onto your calendar — fully autonomous.
AI Member Support Agent
Reads incoming member messages across email, chat, and SMS. Resolves common questions (schedule changes, freezes, billing) with your knowledge base and escalates anything complex to staff with full context.
AI Financial Analysis Agent
Connects to Stripe, QuickBooks, or your data warehouse. Generates weekly revenue and membership summaries, flags anomalies, projects cash flow, and answers natural-language questions on demand.
AI Content & SEO Agent
Researches trending fitness topics in your local market, drafts SEO-optimized blog posts and social content, schedules them across platforms, and tracks performance — a content team for a fraction of the cost.
Don't see your use case? Book a discovery call — if it's possible to build, we can build it.
The Stack We Build On
We pick the right tool for each job — but here are the ones we use most.
Foundation models & SDKs
Voice AI
Languages, frameworks & infra
From Idea to Production in 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Free Discovery Call
30 minutes. We understand your problem, current stack, and goals.
Scoping & Fixed Quote
Written scope document with milestones, timeline, and a fixed-price estimate.
Build Sprints
1–4 week sprints with weekly demos. You see progress every Friday.
Testing & QA
Edge cases, security, performance. We don't ship broken software.
Deploy + 30-Day Warranty
We deploy to your infrastructure and fix any bugs free for 30 days.
Two Ways to Engage
Project-based or hourly — whichever fits your needs.
Fixed-Price Project
- One-time payment milestones
- Written scope & fixed timeline
- No surprise invoices
- 30-day bug-fix warranty included
- Best for clearly-defined builds
Hourly Engagement
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates included
- Cancel any time (1-day notice)
- Best for evolving requirements
Custom Software FAQ
Traditional dev shops bill hourly while engineers manually type code. We use Claude Code — Anthropic's official AI-assisted development CLI — which lets a small team ship the same software 10× faster. Same quality, dramatically lower cost. The output is yours, fully owned and deployable to your infrastructure.
Yes. We build custom member-management platforms, booking apps, and coaching tools tailored to your exact operation — the parts of Mindbody, GloFox, Zen Planner, PushPress, or Trainerize you actually need, without per-seat fees or features that don't fit. You own the code, the data, and the roadmap.
Absolutely. We build fitness-trained AI agents — chat and voice — that qualify leads, book trials, answer program and pricing questions, and recover no-shows. Built on the Claude Agent SDK, VAPI, or Retell, and plugged into your CRM and member data.
Yes — that's one of our most common builds. We connect Mindbody, GloFox, Zen Planner, PushPress, Trainerize, ABC Fitness, Stripe, and your check-in system into one unified data layer and dashboard, so leads, payments, attendance, and marketing finally agree.
Yes — 100%. Full IP transfer is included by default. We retain no licenses, no rights, no royalties. The code lives in your repo, deploys to your infrastructure, and runs under your accounts.
Simple agents: 2–3 weeks. Voice agents: 2–4 weeks. Member portals / dashboards: 4–8 weeks. Full member-management platforms or SaaS: 8–14 weeks. Because we use Claude Code, our timelines are typically half what traditional dev shops quote.
Tell us at the discovery call. For payments we use PCI-compliant processors like Stripe; for any protected health data we use BAA-eligible vendors (Anthropic, AWS, Twilio) and configure logging and access controls accordingly.
We always sign NDAs before anything sensitive is shared. Every fixed-price build includes a 30-day bug-fix warranty free. After that, hire a dedicated engineer / VA from $700/month for ongoing work, or stay on hourly retainer for feature additions.